My Backpack
What is "My Backpack"?
My Backpack is where I am going to store all the tools and useful items that will be required to help make my expedition successful.
I was thinking of just listing out all the things with links and other useful items. (physical and digital)
To Do List
Completed June 16-17
☑ Choose domain name
☑ Choose website provider
☑ Buy domain name
☑ Buy website hosting
☑ Create barebones website structure
☑ Create Logo
☑ Link Domain name with website
☑ Link website Google Search Index
(will call it GSI going forward)
☑ Submit sitemap to Google
☑ Index website on GSI
June 18, 2025
☑ Begin basic SEO on website
☑ Work on Structured Data SEO
☑ Redesigned LOGO
☐ Write company tagline
Website Work
☐ Complete The Climber page
☐ Complete The Lessons page
☐ Complete The Backpack page
☐ Create SEO trap pages
Social
☐ Create email address (maybe)
☐ Create Instagram Account
☐ Create X Account
☐ Create Bluesky Account
☐ Create Facebook Page
☐ Create LinkedIn Page
☐ Make first social post
Branding
☐ Create Expedition SEO logo variations
☐ Create favicon
☐ Create social media banner images
SEO
☐ Build keyword list
☐ Install Google Analytics
☐ Index on MS Bing
☐ Install Microsoft Clarity
☐ Create first 5 blog posts
☐ Create first city SEO page
☐ Create first service SEO page
☐ Add structured data/schema
☐ Optimize page titles & desc.
☐ Decide on SEO Trap pages
Journal / Campfire
☑ Journal Entry #1
☑ Journal Entry #2
☑ Journal Entry #3
☐ Journal Entry #4
☐ 30 consecutive days of updates
☐ Figure out Interactive Blog (campfire)
Google Search Index
Google Search Index is used to let Google know when it should 'crawl' your website. Apparently Google does this by itself but you can force it to crawl your site if you make a change to the code on a page.
It's located here:
I've found the best way is to have a Google Account created and then link that up to your website inside GSI.
This s a pretty good video on it:
https://expeditionseo.ca/
https://expeditionseo.ca/the-expedition-seo-case-study
https://expeditionseo.ca/my-seo-journal
https://expeditionseo.ca/my-backpack-seo-resources
https://expeditionseo.ca/the-lessons-seo-lessons
https://expeditionseo.ca/our-campfire-seo-community
https://expeditionseo.ca/the-climber-seo-journey
https://expeditionseo.ca/day-1-setting-up-base-camp
https://expeditionseo.ca/day-2-the-journey-continues
https://expeditionseo.ca/day-3-google-search-console-index-submission